What an SEO agency in Greece actually does
Website promotion is everything that puts your business in front of buyers at the moment they search: organic results in Google, the Map pack and, more and more often, the answers of AI assistants. The core is SEO. On top of it sit local SEO for neighbourhoods and cities, multilingual SEO for customers from abroad, and GEO, visibility inside ChatGPT and Google AI Overviews.
A site without promotion is almost invisible, however pretty it is. And the longer you wait, the deeper your competitor settles into the top positions you want.
What SEO costs in Greece in 2026
In the Greek market monthly SEO plans usually start around €400-500 and rise with competition and the number of markets you target. Our own prices, always excl. VAT: full SEO from €490/month, local SEO from €250, e-shop from €590, international from €990, one-off audit €450.
Before you commit to anything, a trustworthy partner gives you a forecast built on real demand. We always start with a free review of your site within 2 working days, and an estimate of traffic and enquiries before you pay anything.
One warning that saves money: anyone promising a guaranteed first position in Google either does not know or is not telling the truth. Google says so itself. We commit to process, measurable progress every two weeks and clear terms: a 6-month minimum, leaving with one month notice.
How long until you see results
The first movement usually shows within two to three months: impressions and position changes in Google Search Console. A steady flow of enquiries builds over six months and more, especially in competitive markets. That is why the 6-month minimum exists: not to lock you in, but because that is how organic growth works.
The difference from Google Ads is fundamental: when you stop ads, the traffic stops with them. Organic rankings keep working with no cost per click.
On-page SEO: the technical base
Loading speed is an official ranking factor. Responsive design is a precondition, since most searches now happen on mobile. Meta tags, titles and H1-H3 structure tell Google what each page covers, while Core Web Vitals are measured free with PageSpeed Insights.
In practice the technical base is also the fastest win: remove what stops Google from reading the site and the first movements come sooner.
Structure, internal linking and structured data
The sitemap, submitted through Google Search Console, tells Google which pages to index. Internal linking distributes value to the pages that matter. Structured data (schema.org) unlocks rich results, review stars and FAQ blocks. These are the elements that make a result stand out, in classic search and in AI answers alike.
Backlinks: quality, not packages
Backlinks remain one of the strongest trust factors. But mass cheap links do not help: they lead to penalties. We work white-hat only: outreach to relevant sites, local directories, partner publications and digital PR. Links accumulate value over months; this is an investment, not a one-off service.
GEO: promotion in the age of AI search
In 2026 visibility is also measured elsewhere: in Google AI Overviews, ChatGPT and Perplexity. When a customer asks "which cleaning company should I pick" or "airport transfer Thessaloniki", the answer cites a handful of sources. GEO is the work that makes your site one of them.
We do not say this in theory. Our own network of 8 transfer sites for Thessaloniki-Halkidiki, with 500+ bookings in one season and no ads, is cited in Google AI Overviews. Exploresamos.com dominates AI answers in many languages. And a home-massage therapist in Thessaloniki collects about 8,000 organic visits a year, with bookings made online without a single phone call.
Local SEO or Google Ads
It depends on what you sell and how fast you need it:
| Criterion |
Local SEO |
Google Ads |
| Appearance |
Gradual, 2-3 months |
Immediate |
| Duration |
Permanent, compounds |
Only while you pay |
| Cost |
Fixed monthly, from €250 |
Per click |
| Where |
Map, "near me", organic |
Ads |
Many businesses combine both: Ads for the peak of the season, SEO as permanent infrastructure. In local search the deciders are the Google Business Profile, reviews and area pages. That is where SKG Clean, a cleaning company in Thessaloniki, reached first position and up to 16 enquiries a day, from a business that used to live on Instagram alone.
How to start
The process is the same for everyone: you send the site, we review it free within 2 working days and come back with findings and a forecast. If we continue, technical fixes go first, then structure and content for the searches that bring buyers, and over time authority and AI visibility. Every two weeks you get a report from our own platform, built on Google Search Console: you see the same data we see.